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The root word of 'Selling' means 'to be of service'. To be of service in today's world we must first build high levels of trust with our prospects and clients. 

This is the purpose of SellingEQ™. Professional sales people, account managers, relationship directors business owners, entrpreneurs - whatever the term that we use - have a changed role in today's world. Today we must become 'high trust' advisors.

'High' trust is about creating compelling business cases and messages with our clients and colleagues. Connecting, involving and engaging with them in such a way that they are compelled by the fact that they clearly understand that their interests are being served best by what we have to offer them.

Business is no longer about the product or the service - but about the client experience - and that we as advisors, leaders and team mates are the first and most important part of that experience. 

The SellingEQ™ programme is therefore designed to educate and implement proven professional relationship skills to massively increase business revenues by building HIGH TRUST advisors and leaders focused on resolution of business challenges for our prospects and clients.

There are 2 distinct programmes:

SellingEQ™ Blended Learning Programme

This programme provides the unique SellingEQ™ seminar pack and exclusive membership access to 5 dedicated live/tele-masterclasses hosted monthly by leading business relationship expert Seán Weafer on 5 key business relationship topics:

1. How to understand the role of the high trust advisor, what the 'new' model of selling is, how to move your business message from being the same as everyone else's to being uniquely compelling and motivating.

2. How to successfully network in selected environments to regularly acquire and retain high-value business contacts - both decision makers and business referrers.

3. How to become a 'high trust' advisor to your clients, make a powerful first impression and have them share their real business needs with you.

4. How to understand different client personalities and how to connect, involve and engage successfully with them every time and

5. How to discover the coveted skills of handling meetings, identifying key client wants and desires, unlocking their emotional buying strategies, handling their objections and assuming the sale. 

The programme is ideal for individual sales professionals, financial advisors, relationship managers, account directors, entrepreneurs or SME business owners.  

SellingEQ™ High Trust Manager's Coaching Programme

The manager's programme is a mixture of live training and telecoaching to educate professional corporate managers in the skills of mentoring their own teams in how to use the SellingEQ™ programme to create focused, high-trust, advisors of their team members.

There is an initial one-day training module in 'new model selling', team coaching and individual mentoring skills. This is followed by management teleseminar clinics where, working with Seán Weafer, the managers use the SellingEQ™ seminar pack to educate and mentor their teams to boost revenues.

This is ideal for a corporate B2B environment where a large number of people are to be trained and where the training can be licensed into the organisation and repeated, as required, to ensure the internalisation of the skills in teams. As team members change all that is required is a new SellingEQ™ seminar pack and the manager is already trained to handle the education and up-skilling of new personnel.

1. A more strategic sales focus - one-on-one support to create greater clarity and planning around the sales objectives for the sales principal.

2. A structured and measurable mentoring process - containing decades of sales experience.

3. Better two-way communication and feedback within the team and a common language of business.

4. A dynamic support programme for company sales leaders to help them deal with critical issues as they arise - an on-going 'help line'.

5. A monthly sales management 'master mind' group through the specialised 'sales clinics' -and a monthly teleseminar for those becoming professional 'high trust' advisors.

6. An understanding of the power of emotions such as rapport, trust andcollaboration in leadership and selling and how to use them toinfluence positive decision-making by customers and colleagues.

7. Highly focused and active sales teams with high morale and motivation.

8. Highly cost and time effective programme - training and coaching is delivered in normal 'downtime' and owned by the sales managers.

SellingEQ™- Licensing & Partners Programme

SellingEQ™ can be licensed to organisations who wish to deliver the programme internally. 

SellingEQ™ is also available as a Licensed Partner programme to professional coaches, sales trainers or to professional organisations who wish to deliver the programme themselves and use the SellingEQ™ materials.

Contact us for further details.