measured and accountable leadership & executive coaching

Global to Specific (G2S) Leadership Coaching.

The G2S system is a measured, structured and accountability-based coaching system for leaders, senior executives and practice partners.

It helps them develop a powerful and structured focus, influential communications and presenting skills, more effective client acquisition, executive presence, active stakeholder management, productivity, team building, role-change and attain high performance leadership goals.

All designed to supercharge productivity, wellbeing, clients and fees.

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A proven coaching system to deliver maximum impact.

The Global to Specific (G2S) Coaching system was designed in 1997 by Sean Weafer and Dr. Denis Waitley.

Dr. Waitley is an American behavioural psychologist, coach and advisor to the NASA moon landing crews and a renowned author and speaker on human potential.

Sean Weafer is an engineer by profession, an international leadership and sales enablement professional, a respected trainer, coach and mentor in communications, business development and coaching and mentoring skills, a certified Marshall Goldsmith coach and author of 'The Highly Trusted Advisor: How to Lead Teams and Win Clients in the Hybrid Age' and ‘CASH: Coaching As a Side Hustle’

How is the Coaching Program Structured?

The program consists of a 8 x one hour private, individual coaching sessions over 4-6 months working on specific, measurable performance objectives agreed with the client in an initial discovery call.

It comes with a personal Global to Specific (G2S) coaching system with supporting materials, including a copy of ‘The Highly Trusted Advisor: How to Lead Teams and Win Clients in the Hybrid Age’ and access to a series of live online video and recorded master classes on enabling leadership communications.

It is ideal for leaders, executives and practice partners who want a tailored coaching program to support them in:

Role change: stepping up to their next leadership role.

Influential team or board communications

Presenting, speaking and networking skills

Strengthening their executive influence, boosting team clarity and performance, winning and retaining clients, wellbeing and motivation, boosting fees , managing change and much more.

We talk-the-talk because we've walked-the-walk.

We deliver G2S coaching programs for top names in business and practice.

Client Testimonials:

Keith Doyle

I have worked with Sean over the last 6 months as part of his G2S Leadership Coaching Programme. My time working with Sean has been transformative in terms of developing my goals, objectives and leadership skills. I’ve set goals/objectives with clearly defined action plans to help achieve those goals over the last number of months. Sean provided me with clear advice and additional practical skills to help drive new goals and objectives. As part of the process I have also further developed my existing leadership communications and influencing skills. I would highly recommend Sean as a “trusted advisor” and leadership coach and look forward to continue working with Sean into the future.

Audit Partner at PKF O'Connor Leddy & Holmes Limited
Barry O'Connor

Working with Sean has provided an accelerant to the achievement of a number of my developmental objectives and has left me with a number of very useful additional tools for the kit! His coaching system which is focused on personnel accountability and tangible, measurable actions ensures a proactive approach and positive reinforcement loop as objectives are systematically tackled through small achievable actions. Greatly, appreciated the support and direction he offered during the programme and would highly recommend to anyone who is ready to take accountability for reaching the next stage in their professional / executive development.

Head of Financial Analysis at Elavon Europe
Cormac Kelly

2020 and the COVID 19 pandemic it was a time of reflection for me personally and professionally. A positive was that it led me to a crossroads in my career and prompted me to begin a coaching program with Sean. Sean is exactly what I was looking for in a coach, he challenged me, questioned me and more importantly enabled conversations that forced me to question myself in a constructive way. Not only that, he enabled me create the space to think strategically about how I manage my business and career. Sean provides is a very structured, straight forward approach to coaching. He makes the complex process of coaching more simple and attainable by breaking larger objectives down to achievable attainable goals. He helped me create my own structure of management and develop strategies to prioritize the most impactful elements for impact. I would highly recommend Sean as a coach for any individual or team looking to move forward professionally.

Senior Director of Customer Success
Jill Downey

I first approached Sean to train my team in his High Trust advisor techniques (which I also highly recommend) and in our initial chat discovered he was also a business coach. I had just returned from maternity leave for the second time, and previous support I had used for the very purpose of easing the transition didn’t have the impact I had hoped. Though not specifically a coach for returners per se, Sean was compelling in what he could offer, and his direct style and approached was exactly what I needed. I quickly gained focus and became clearer on my objectives. I felt the coaching fast-tracked my return to work and sped up my ability to add value to the business. I had initially felt overwhelmed and this stopped quickly. There was no comforting or discussing the highs and lows of parenting, it was 100% business and outcomes focused and that was exactly what I wanted. I have just returned from number 3 and delighted to be working with Sean again.

Chief Sustainability & Sponsorship Officer
Peter Fagan

I would highly recommend Sean to anyone looking for a strong professional coach. Sean's unique approach helped me to challenge myself and push the boundaries out and focus on how to achieve key objectives in a practicable way."

Senior Director, Global Finance at
Garry Mullane

I would highly recommend Sean to a professional services firm looking to build and foster a team of influencers. Sean has an innate ability to introduce and engrain intuitive and very effective tools which can quickly and easily be brought into your discussions with both external and internal customers. He reveals his proven techniques of effective networking through to influencing and rapidly enables you to focus on your customers real needs and transform your firms assumed differentiators into compelling messages for a customer. Not only was the coaching insightful and extremely relevant, Sean's style also made it very enjoyable!

Partner at BearingPoint | Insurance | Analytics & AI

The Highly Trusted Advisor: How to Lead Teams and Win Clients in the Hybrid Age

By Sean Weafer


Coaching As a Side Hustle - By Sean Weafer
structured, measured and accountability-based coaching for strong leaders

Be Recognised, Respected and Valued as a Successful Leader, Executive or Partner in the New Hybrid Age.

All coaching programs start with a 'test drive' session to explore your needs and to identify and articulate the relevant coaching objectives.

If you would like to book an initial complimentary and confidential Discovery or 'Test Drive' Session just click here to arrange a private online meeting:

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If you are a Head of People or HR and would like to discuss coaching for your team or organisation just click here to arrange a call back.

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