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Transforming Experts

Into Highly Trusted Advisors

Sean Weafer's logo

Lead Teams And Win Clients

In The Hybrid age

Win More Business Pitches , Enable Greater Confidence and Success in Your Teams, Build a Valued Professional Brand and Communicate with Influence and Confidence in any Leadership or Sales Situation.

Transform From Expert to Influencer.
Sean Weafer
Coaching executives and professionals in practice
Sean Weafer
Coaching executives and professionals in practice
Sean Weafer
Coaching executives and professionals in practice
Sean Weafer
Coaching executives and professionals in practice
Sean Weafer
Coaching executives and professionals in practice
Sean Weafer
Coaching executives and professionals in practice
Sean Weafer
Coaching executives and professionals in practice
Sean Weafer
Coaching executives and professionals in practice
Sean Weafer
Coaching executives and professionals in practice
Sean Weafer
Coaching executives and professionals in practice


"In a new Hybrid world where AI will increasingly do the transactional work, successful expert business professionals and owners will invest in developing their business pitching, their management and their sales skills to become enablers of success in their teams and colleagues and win and retain more clients".

- Sean Weafer


in image of an expert in the hybrid age

Transforming experts and professionals like you,

into highly trusted advisors able to enable success in your teams and clients and project your value through excellent pitching, communications and influencing skills.


Sean is an international G2S® and Marshal Goldsmith certified leadership coach with expertise in auditing, developing and delivering winning business pitches and in leadership communications, business development/sales, building teams, enhancing executive presence, networking and professional-level speaking skills.

Sean is an engineer by profession and his speciality is in taking complex concepts in pitching and communications and creating highly practical and measurable tool kits for his clients to help them excel in all areas.
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Companies that loved working with Sean

Sean Weafer facilitating a Coaching Session

What Sean Does



Helping expert business  professionals and owners achieve real results.  

Access the proven processes, strategies and experience that sets Sean apart from other coaching professionals.

Whether it's developing a winning pitch or leading edge management and business communications, Sean's approach is completely tailored to meet your specific needs while providing structured, measured, accountable and result-driven outcomes. You're in safe hands.

Sean Weafer delivering a KEynote presentation

What Sean Does



Delivering high-impact, deeply insightful messages to your audience both virtually and live.

Sean is a professional speaker on the global stage delivering humour, loads of energy, deep insight and meaningful content.

Sean’s clients have included leadership, sales teams and professionals associations from The Financial Times, the ACCA, Praxis, Google, Johnson & Johnson and more.

He has also been announced as the opening keynote speaker of the Global Speakers Summit for international professional speakers in 2022.

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What Sean Does

G2S Coaching School

Coaching School

Creating CPD-certified, competent, respected and successful coaches.

Coaching is a critical leadership skill post-Covid. Learn how to use the proven process and structure of the G2S (Global to Specific) system in your coaching and how to deliver measured outcomes for your colleagues, team members or clients with Sean's CPD accredited and validated program.

Or turn your unique personal expertise and knowledge into a successful service business to generate a 'side' income, a retirement income or a full-time practice.

Sean delivering a keynote presentation

What Sean Does



Transforming leaders and their teams from experts into advisors who can lead at team, board and client level.

Whether it is preparing a winning business pitch, leading teams or retaining clients, this new era has brought several challenges for corporate executives, practice professionals, business owners and sales teams.

To stop surviving and start thriving executives, business professionals and owners need to move from being a functional expert to being an enabler of success in others. Achieve that with one of Sean's CPD accredited programs today.

Sean delivering a keynote presentation

What Sean Does

Developing winning business pitches, presentations and conference keynotes

To win pitches today, requires much more than creating a PowerPoint deck. It requires an effective communications tool and lots of personal confidence, fluency and competence.

That’s why has launched PitchPartner.Pro how to develop and deliver
winning presentations or conference keynotes to any audience.

What Sean Does



Providing unique insights that transform experts and executives into Highly Trusted Advisors and leaders.

Sean is the author of several books on leadership, communications and coaching. He provides specific, actionable insights to help you achieve game-changing results

What Sean's clients are saying

Client Testimonials

Emer O’Driscoll

International Tax Director at
It was a pleasure working with Sean. He thought me many skills around how to better manage my time and motivate my team. This was particularly useful while we are all working remotely. Through his experience, Sean was able to provide real life examples that were relevant to my role. I will retain many of the skills learned going forward and I would recommend Sean to my colleagues.

Peter Fagan

Senior Director Global Finance at
I would highly recommend Sean to anyone looking for a strong professional coach. Sean's unique approach helped me to challenge myself and push the boundaries out and focus on how to achieve key objectives in a practicable way.

Barry O’Connor

Head of Financial Analysis Elavon
Working with Sean over the last few months has provided an accelerant to the achievement of a number of my developmental objectives and has left me with a number of very useful additional tools for the kit! His coaching system which is focused on personnel accountability and tangible, measurable actions ensures a proactive approach and positive reinforcement loop as objectives are systematically tackled through small achievable actions. Greatly, appreciated the support and direction he offered during the programme and would highly recommend to anyone who is ready to take accountability for reaching the next stage in their professional / executive development.
All testimonials...

learning mindset

Growth Resources

Sean's articles and media focus on helping practice professionals, expert leaders and sales teams become highly trusted advisors, improving interpersonal skills to develop the human connection and learn to build relationships founded on high levels of high trust.

frequently asked questions

Frequently Asked Questions


What services does Sean offer?

Sean offers the following services:

1. Pitch Development and Delivery: Interested in winning more business pitches, convincing buyers or investors that you're the right partner for them OR wowing the audience at your next corporate conference or 'all hands'? is Sean's program to help expert executives, professionals in practice, business owners, marketing and sales teams develop compelling and winning pitches.

Choose from his PitchAudit, PitchDesign or PitchPartner programs depending on your needs.

2. G2S Executive Coaching: for functional experts in business professional or ownership positions in performance, management and business development communications skills.

Learn how to enable success in others and project your value to key stakeholders whether they are peers, bosses, clients or investors.

3. Team Coaching and training workshops in advanced management, business development and sales communications.

4. Keynote Conference Speaking, MC for away days and panel facilitation services.

5. Professional training and CPD certification in professional coaching.


Who benefits from these services?

1. Business owners and their teams.

2. Executives and professionals in middle to senior expert positions in medium-large firms and professionals (accountants and lawyers) in practice.

3. Marketing , Sales, M&A, Investor, Management, Leadership, Finance, Accounting, Medical, Legal and Technical Teams (pitching, and communications skills)


Are these services CPD Accredited?

The following programs are current accredited globally by The CPD Standards Office:

1. The High Trust Advisor: Professional Communications Skills Program

2. The High Trust Advisor: Business Development Communications Program (Full 6 module program)

2. The G2S Certified Coach Practitioner Program

This means that finance, accounting, legal and tech professionals can benefit from gaining CPD (Continuous Professional Development) hours on attending these programs and for executives and teams where CPD is not a requirement they can be assured that these programs have been rigorously assessed to a recognised global standard.


How are these services delivered?

Services are delivered online and globally via Zoom or MS Teams.

All live facilitation is supported by a range of recorded master classes, eBooks, workbooks and psychometric tools, that support, deepen and increase the value of the learning from all programs.


How long do these services take?

All services are recommended based on the client’s specific needs, seniority and budget. All programs are individually tailored and delivered in the main, globally and online.

We recommend an initial discovery call with Sean to understand and tailor for your requirements.

1. PitchPartner.Pro

Choose which service suits you best:

Pitch to Prosper Program: a 3 day in-house or open program where an in-house team or individual is taken through the 6 key steps to creating a winning and influential pitch.

Over the training you learn the principles and practice of creating, structuring and delivering a powerful winning pitch, from creating the pitch title to 'Call to Action'.

PitchAudit: where you or the team deliver your pitch and receive instant feedback and advice on how to improve on content, structure and delivery (Half-day-Full day)

PitchDesign: where no pitch exists and you want to build one from scratch using the latest principles of gaining and winning an in-house audience, conference, client or investor's attention. (One-Two days)

PitchPartner: where Sean partners with you or the pitch team to prepare the pitch and acts as part of the pitch team.

2. G2S Executive Coaching Program

This 4 month coaching program starts with an initial complimentary session, where we identify the key objectives that would make the most amount of change or improvement over the program. This could vary from developing outstanding communication skills, to developing a stronger executive presence, to addressing a team or performance issue, to moving roles or skills and strategies around winning and retaining more high-value clients.

1. 8 x 60 minute coaching sessions over 4 months.
2. Your personal G2S Coaching System.
3. Your personal copy of 'The High Trust Advisor: How to Lead Teams and Win Clients in the Hybrid Age'
4. Access to an online series of recorded master classes on communications, networking, time management and more.
5. Unlimited email access to your coach for the duration of the program.

This program is ideal for professionals in practice and middle-senior executives looking to address their leadership communications skills, enabling success in others, time management, personal performance , confidence, clarity and control and enhancing their executive presence and brand within the wider organisation OR sourcing, winning and retaining high-value clients.

3. Group or Team Coaching in Professional Management or Sales Communications:

These are practical team coaching and training programs in professional management and business development/sales skills helping leaders, executives and sales professionals communicate their messages successfully and captivate, motivate and inspire colleagues, teams and clients to follow your vision.

All programs can be tailored and duration depends on the number of modules selected. Click on 'Programs' on the Home Menu for more details.


How do I know Sean will be a good fit for me or my organisation?

It's easy to arrange a free consultation to discuss your needs, that of your direct reports or you team. Just click on the link below to arrange an obligation-free call.

If you are looking for a coach, we offer a complimentary (free) 50 minute coaching session to suitable applicants to test our coaching system.

In this session we discuss our professional Code of Ethics and we give a specific G2S definition of coaching and how it works, then we walk you through some unique G2S coaching models.

Lastly, we have a very practical and powerful process that helps you identify and define the specific objectives that will deliver the most value for you during the program and how we will measure program outcomes. This session is obligation free. All that is invested in 50 minutes of your time and if you decide not to proceed at the very least then you have absolute clarity about what you need to do in the coming months to raise your game.

To apply for your complimentary session or free consultation simply click here.

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Ready to take the next step? Schedule your free Introductory 50-minute coaching session with Sean and start achieving measurable results today.