The Story so far...

Sean has extensive expertise as G2S master coach and CPD certified coach trainer, Sales and Communications Trainer, Marshall Goldsmith certified leadership coach, Professional Speaker and MC, Psychotherapist and Engineer.
Sean Weafer
Coaching executives and professionals in practice
Sean Weafer
Coaching executives and professionals in practice
Sean Weafer
Coaching executives and professionals in practice
Sean Weafer
Coaching executives and professionals in practice
Sean Weafer
Coaching executives and professionals in practice
Sean Weafer
Coaching executives and professionals in practice
Sean Weafer
Coaching executives and professionals in practice
Sean Weafer
Coaching executives and professionals in practice
Sean Weafer
Coaching executives and professionals in practice
Sean Weafer
Coaching executives and professionals in practice

a brief introduction


Sean Weafer is an international executive and sales communications coach and professional conference speaker. His clients include Grant Thornton, Microsoft,, Financial Services Compensation Scheme, Bank of Ireland, Keywords International, BearingPoint and many more where he transforms experts into Highly Trusted Advisors in leadership and sales.

Sean is an engineer by profession and specialises in taking complex concepts in leadership and sales and creating highly practical and measurable tool kits for his clients to help them excel in all areas.

He is the creator of the G2S coaching system, is a Marshall Goldsmith certified leadership coach and is a qualified psychotherapist and the author of three books; ‘Invoking the Feminine: Strength, Love and Wisdom’ (2019) ‘C.A.S.H: Coaching As a Side Hustle’ (2020) and The Highly Trusted Advisor: How to Win Clients and Lead Teams in the Hybrid Age’ (2021) plus several e-books on management and sales communications.

Sean Weafer delivering a Keynote presentation on stage

What drives sean


Sean believes that our values in business and society need to undergo a fundamental shift in order to adapt to this new hybrid age that we have been propelled into as a result of the Covid19 event.

For millennia Masculine values have been preeminent in society and business. Values such as command and control, competition, ambition, hierarchy, logic, expertise and so on have been essential to humankind’s rise from the pre-Stone Age to the vast and gleaming cities of today and our ability to project our consciousness out into the stars.

In this new hybrid age AI (artificial intelligence) is increasingly providing the expertise and processes previously managed by people, so in the future leadership and success will be defined by a person’s ability to embrace and integrate more Feminine energies and values into their communication and leadership styles.

No longer will authority come from position or expertise but from one’s ability to connect, understand and influence others to work together, to drive innovation and creativity and shared ownership.

This style of leadership will be about creating the environments in which our people can excel and where excellent communication, coaching and fostering creativity will be at its heart.

In the future leadership is genderless, it’s no longer about being a male or female professional. It’s about how well you can connect, understand and influence people to make change and innovate and leave the processes and the transactional stuff to the bots.

Leaders, executives and professionals  will need to be able to understand, draw from and balance both Masculine and Feminine values and energies as required to bring
balance and make change in society and business.






See sean in action





1994 Co-Founder and Managing Director of The Prosper Group sales and management training firm

1995 Certifies as an Analytical Hypnotherapist and Psychotherapist

1997 Mentored by the US behavioural psychologist and professional speaker Dr. Denis Waitley in speaking and coaching and then Creates the G2S Coaching System.



Certifies as Instructor in Hypnosis and psychometrics practitioner.


Publishes first book ‘The Business Coaching Revolution’ (Blackhall Press).


Leaves The Prosper Group to found

Becomes Founder Member and Honorary VP of Association for Coaching in the UK.

2007 Keynote Speaker at The Authentic Leadership Conference in London, UK.

2013 Receives Professional Speaking Award of Excellence (PSAE) an Speaking Fellow (CSP) In December, delivers the closing keynote speech of the Global Speakers Summit in Vancouver, ‘Rebel in a Business Suit’.

2014 Publishes first edition of ‘The High Trust Advisor’.


Publishes ‘Invoking the Feminine’. Certifies as a Marshall Goldsmith Leadership coach.


Publishes ‘C.A.S.H: Coaching As a Side Hustle’.


Creates the G2S Executive Coaching School and publishes the new ‘The Highly Trusted Advisor: How to Communicate to Lead Teams and Win Clients in the Hybrid Age’.



Building Blocks

6 Pillars of Sean Weafer

The six pillars that shaped Sean Weafer into the truly unique business professional that he is today.

There's more to life than work

Personal Life

Sean is married to Sharon and they have two sons Nicholas and Gregory both currently in university at UCD Dublin and their 14 year old King Charles Spaniel, Kai. Sean moved from the West of Ireland to Dublin from Galway as a young child and spent most of his life in Dublin before going to college in Cork to study marine engineering and then to sea as a young cadet and then officer on deep sea super tankers.

On his return from the sea and back in Dublin he got a job in the tech industry selling IT systems to corporates and medium-size business. Ten years into this career he was asked as a sales director to run a sales training program for another company’s team based on his expertise. Being an engineer he of course analysed his style, drew up flowcharts and delivered the training, that gave him such a buzz that shortly after he left the IT sector to co- found a training firm The Prosper Group.

Along the way (until he founded his own practice he trained as a psychotherapist, analytical hypnotherapist and Master in NLP and started his professional speaking career and published his first book on coaching. He also met and worked with the renowned US psychologist and speaker Dr. Denis Waitley who mentored him in speaking and introduced him to the concept of coaching and his career evolved from there.

Sean is a big reader (especially historical fiction of Roman and Viking themes) and is interested in martial arts (he holds a 4 th Dan), energy healing, Celtic spirituality, history, psychology, travel, horse riding, cinema and photography and the odd glass or three of a nice wine in good company.

Want to know more?

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