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Sean Weafer.

Sean Weafer excels at transforming experts into influencers in leadership and sales.

He has a wealth of international leadership, sales and business experience and insights to draw on for his clients. Over the last 25 years he has worked with leaders and sales teams in some of the world's top companies including, The Financial Times, Bank of Ireland, University of Manchester, Microsoft, Dell Technologies, KCI Medical, DB Schenker, BT, Elavon Bank, Grant Thornton and others.

His professional background includes his being an engineer by profession, a Global to Specific (G2S) communications and performance coach and trainer, a Marshall Goldsmith certified leadership coach, author, an award winning professional speaker, psychotherapist and merchant naval officer.

A brief introduction
Sean Weafer enables leaders, managers and sales teams to lead or sell with greater empathy, trust, influence and impact in the new Hybrid world.
He helps transform expert and technical business leaders, practice professionals and sales teams into compelling leaders and advisors who can successfully communicate their expertise with trust, influence and impact to become enablers of success in others and be recognised and rewarded for their value at team, investor, board and client level.
His clients include Grant Thornton, Microsoft,, Elavon Bank, Bank of Ireland, Keywords International, RSM and many more where he transforms experts into Highly Trusted Leaders and Business Advisors.
Sean is an engineer by profession and excels at taking complex concepts in leadership and sales and breaking them down into simple, practical and actionable tool kits to help business experts and executives transform into business influencers and highly trusted advisors and leaders.
He created the unique Global to Specific (G2S) coaching system, is a Marshall Goldsmith certified leadership coach and qualified psychotherapist.
He is the author of three books; ‘Invoking the Feminine: Strength, Love and Wisdom’ (2019) ‘C.A.S.H: Coaching As a Side Hustle’ (2020) and The Highly Trusted Advisor: How to Win Clients and Lead Teams in the Hybrid Age’ (2021) plus several e-books on professional communications.

Sean's Values:






Sean believes that leadership values need to undergo a fundamental shift in order to adapt to this new Hybrid Age that we have been propelled into as a result of the Covid19 event.
For millennia masculine values have been predominant in society and business. Values such as command and control, competition, ambition, hierarchy, logic, expertise and so on have been essential to humankind’s rise from the pre-Stone Age to the vast and gleaming cities of today and our ability to project our consciousness out into the stars.
In the new Hybrid Age AI (artificial intelligence) and digital platforms are increasingly providing the expertise and processes previously managed by people (and allow those people to work remotely) so in the future, leadership and sales success will be defined by a person’s ability to embrace and integrate more Feminine energies of and values such as empathy, nurture and collaboration into their communication and leadership styles.
No longer will authority come solely from position or content expertise but also from one’s ability to connect with and influence others to work together, to drive innovation and creativity, to enable success in others and share ownership.
This style of leadership is about creating environments in which our people can excel and where excellent communication, coaching and fostering creativity will be at its heart.
In the future leadership is genderless, it’s no longer about being a male or female professional. It’s about how well you can connect, understand and influence people to make change and innovate and leave the processes and the transactional stuff to the online 'bots'.
Business leaders, practice professionals and sales teams will need to be able to understand, draw from and balance both Masculine and Feminine values and energies as required to bring balance and make change in society and business.

See sean in action

An interview with Sean Weafer

Building Blocks

6 Pillars of Sean Weafer

The six pillars that shaped Sean Weafer into the truly unique leadership and sales team enabler that he is today.

Sean Weafer

Want to know more?

Want to find out if you and Sean will be a good fit? Why not schedule a quick, obligation-free, conversation and find out for yourself?




1994 Co-Founder and Managing Director of The Prosper Group sales and management training firm

1995 Certifies as an Analytical Hypnotherapist and Psychotherapist

1997 Mentored by the US behavioural psychologist and professional speaker Dr. Denis Waitley in speaking and coaching and then Creates the G2S Coaching System.



Certifies as Instructor in Hypnosis and psychometrics practitioner.


Publishes first book ‘The Business Coaching Revolution’ (Blackhall Press).


Leaves The Prosper Group to found

Becomes Founder Member and Honorary VP of Association for Coaching in the UK.

2007 Keynote Speaker at The Authentic Leadership Conference in London, UK.

2013 Receives Professional Speaking Award of Excellence (PSAE) an Speaking Fellow (CSP) In December, delivers the closing keynote speech of the Global Speakers Summit in Vancouver, ‘Rebel in a Business Suit’.

2014 Publishes first edition of ‘The High Trust Advisor’.


Publishes ‘Invoking the Feminine’. Certifies as a Marshall Goldsmith Leadership coach.


Publishes ‘C.A.S.H: Coaching As a Side Hustle’.


Creates the G2S Executive Coaching School and publishes the new ‘The Highly Trusted Advisor: How to Communicate to Lead Teams and Win Clients in the Hybrid Age’.